How to Use FOMO on Your WordPress Site to Increase Conversions

How to Use FOMO on Your WordPress Site to Increase Conversions
Phyliss Teal

Do you want to add FOMO widgets to your WordPress site and increase conversions? FOMO, short for fear of missing out, is a marketing technique that uses a psychological principle to create anticipation for a product or service. In this article, we will show you how to properly add FOMO to your WordPress website and boost conversions.

How To Use FOMO to Increase Conversions on a WordPress Site
Becky Gardner

FOMO, or “Fear of missing out,” has become a very popular term over the last few years. The WordPress community embraced it so powerfully that there are several plugins built specifically for FOMO. You have several ways available to use FOMO to increase conversions on a WordPress site.

Here’s 5 FOMO Tips to Boost Conversions (If You Don’t Overuse Them)
Arianna Melancon

I’ve visited sites that have the same limited time discount every time I visit the site. I’ve also been looking at the same website while on the phone with a friend, and my screen showed a discount while his didn’t. The site was obviously using cookies to show different things to different people.

How to Increase Conversions on a WordPress Blog
Eustolia Fincher

Sidebars are not meant to house every widget imaginable.

very well said. I’ve seen live sites that have almost all WP widgets in the sidebar and they’re longer than the content most of the time.

One other effective tactic I’ve found is to put a call to action right AFTER the content. Readers are much more apt to do the action after they’ve read your article and are looking for something else to do.

Plus, if your call to action is relevant to your article, then it has the upside of “filtering” or “qualifying” your leads. Unqualified leads won’t probably read through your whole article so they won’t see your call to action down at the bottom.

Which isn’t necessarily a bad thing since qualified leads are more likely to buy into whatever you’re offering.
Mildred Sherman

Fomo plugin will make webhook remote calls to Fomo backend server on each new order happening in
site WooCommerce store. Data sent via webhook to Fomo’s backend server is limited to the few anonymous pieces of information
required for plugin functionality: order ID, customer first name, customer shipping city, province and country,
timestamp of created order, list of ordered products with following data product ID, product name, product image URL
and product URL.

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