How to Improve WordPress Email Deliverability with SendGrid


How to Improve WordPress Email Deliverability with SendGrid
Lena Webster

Like all good email service providers, SendGrid spends significant resources to improve deliverability. This ensures that your WordPress emails land in your users’ inboxes, instead of being marked as spam. This is why companies like Uber, Spotify, Airbnb, Yelp, and thousands of others use SendGrid.

How to Improve WordPress Email Deliverability with SendGrid
Della Armstrong

Like all good email service providers, SendGrid spends significant resources to improve deliverability. This ensures that your WordPress emails land in your users’ inboxes, instead of being marked as spam. This is why companies like Uber, Spotify, Airbnb, Yelp, and thousands of others use SendGrid.

How to Configure SendGrid in WordPress to Send Emails
Tasha Martin

SendGrid (now owned by Twilio) is used by some of the biggest names in the industry such as Uber, Spotify, Yelp, Airbnb, and even Kinsta. It originally started out as a transactional email SMTP and API serviced designed for developers. However, they now also offer email marketing features as well. So you can use them for one or the other or both. Today we’ll be focusing on the transactional side of things, as that is what most of you are probably trying to get up and running.

12 Ways to Improve Email Deliverability
Janet Alexander

The most popular form of opt-in is the single opt-in, in which the user agrees to receive an email by simply checking a box, or leaving the prechecked box checked. This might seem like a great strategy to harvest email addresses since it’s so easy and automatic. However, it can backfire by generating high amounts of spam complaints. Spam complaints are dangerous. Some ISPs begin to block sending servers after as few as 2-3 spam reports per one thousand emails.

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