How to Create and Manage Ads.txt files in WordPress

How to Create and Manage Ads.txt files in WordPress Website
Regina Guzman

This message indicates that your ads.txt file doesn’t have your publisher ID. To fix this message, simply go to Settings » Ads.txt page to make sure that you have correct publisher ID in plugin settings.

(adsbygoogle = window.adsbygoogle || []).push({});

Note: Since ads.txt file is supposed to be in the root directory of a domain name, this plugin currently only works for root level domain like It does not work for WordPress installed in subdomain, subdirectory, or a single site in a multi-site network.

How to Create and Manage Ads.txt files in WordPress
Johanna Colon

If you are an advertiser and someone tells you that they can display your ad on a particular website, then you can go and checkout that website’s ads.txt file. It will show you if the company you are dealing with has the permission to sell advertising space on that particular website or not.

How to Set Up and Manage the Ads.txt For WordPress
Gwendolyn Sanchez

In the last couple of years, instances of Ad fraud has tripled. To help prevent this the Interactive Advertising Bureau – IAB‎, the governing body responsible for advertisements on the internet, together with top ad companies have developed an approach called Ads.txt which is very similar to the Robots.txt used by web crawlers. Ads.txt protects publishers from ad fraud, and it can potentially increase your ad revenue.
Colleen Stanley

Ads.txt is an initiative by the Interactive Advertising Bureau to enable publishers to take control over who can sell their ad inventory. Through our work at 10up with various publishers, we’ve created a way to manage and validate your ads.txt file from within WordPress, eliminating the need to upload a file. The validation baked into the plugin helps avoid malformed records, which can cause issues that end up cached for up to 24 hours and can lead to a drop in ad revenue.

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