How to Create a Net Promoter Score® (NPS) Survey in WordPress
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How to Create a Net Promoter Score (NPS) Survey in WordPress
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Net Promoter Score® (NPS®) Survey
Now you can create your Net Promoter survey, calculate your score, and get context for your results—all in one place. How? SurveyMonkey calculates your Net Promoter Score for you! When you get results from your Net Promoter survey, go to the Analyze section, and you’ll see a gauge that shows your overall Net Promoter Score. You’ll also find a data table with the number (and percentage) of Detractors, Passives, and Promoters among your respondents who are recommending you—and those who aren’t—so you can get the detail around how your NPS was calculated.
The primary objective of the Net Promoter Score methodology is to predict customer loyalty (as evidenced by repurchase and referral) to a product, service, brand, or company.:49–51 Reichheld and Markey developed the methodology by comparing the ability of several different questions to predict future purchases and referrals of individual respondents. They chose the likelihood to recommend question based on the observation that it best predicted these customer behaviors in 11 of 14 industries studied.:49–51 They also found that differences in Net Promoter Scores among direct competitors in a market could explain substantial differences in revenue growth rates among competitors in a particular market.:61–65:77–81 Importantly, Markey points out that “competitive benchmark” Net Promoter Scores collected through a carefully constructed double-blind Quantitative marketing research methodology provide the only valid basis for comparing scores.
How to Create Net Promoter® Score Surveys
You can easily create this survey using our NPS scale question type. The scoring of these surveys is automatic, with no effort at your end. You also get powerful reports that help you profile your customers and exactly understand their loyalty towards your brand.
12 Great NPS Survey Question and Response Templates (2018 Update)
This question was designed to capture your customers’ satisfaction with your company. The benefits of asking this particular question are considerable. On the one hand, it establishes the foundation of your customer communications, offering them the opportunity to speak their minds. In this respect, your first NPS survey is the perfect icebreaker. On the other hand, the feedback you get following this question presents a consistent overview of your company, offering insights into issues across departments you might not even be aware of.