Every so-called “expert” is stressing out about building an email list. “Build a list” has become one of our industry’s cliche statement. However most of these experts miss out on the part: how to build your email list the right way. Segmenting or grouping your list is almost necessary to have successful campaigns in the long run. By segmenting your subscribers, you make sure to send targeted and relevant emails. Often users want to keep up with your site, but they don’t want to do it on a daily basis. Giving them a weekly option is much better than having them unsubscribing altogether. Let’s take a look at how we can do this.
How to Create an Email Newsletter (And Why You Should)
It’s also a smart idea to design with accessibility in mind. This includes making sure that color combinations and fonts are easy to read. What’s more, many email marketing solutions will let you send a version of your newsletter that strips out all images and styling. This is called a plain-text campaign. Mailchimp, like many similar tools, automatically generates a plain-text campaign and sends it to subscribers who have opted not to receive the standard HTML version of your emails.
How to Create a Daily and Weekly Email Newsletter in WordPress
Notice that we have moved the submit button right after the email field. We have also gotten rid of the label for email field, so it just shows as a blank field with no default value text. We also gotten rid of the error fields mainly because a new tab explanation of success works much better. Since our users have no clue what to put in our blank input field which is meant for email, we need to let them know. The best way to do this is by using onblur and onfocus values.
Use WordPress to Create and Archive Your Email Newsletter Online
Open your email newsletter software; I’m using GroupMail, but you can use almost any newsletter software to complete this tutorial; all the software needs to provide is the import web URL option. Create a new message (newsletter) and instead of entering any code and/or content look for the option to important a web URL. The idea is to make use of the work you have already done, so when you import the URL to your online newsletter that you made in WordPress it will cut down the work load. Know that it may not import everything correctly, so you may need to make some tweaks. When it imports it will display the posts, customs field, permalink to your online version and everything else. Now your newsletter will be archived online!